It becomes broader. We have the direct competitors that youâÂÂre fully aware of, and we have our data companies so itâÂÂs also Nielsen
and GFK. And now it goes much broader than that. Is Google a friend or foe? Is it a frenemy? Is Twitter, or is Facebook? Then, even
companies such as Adobe or Salesforce and Accenture may be becoming part of that competitive set.